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Fast Food Deals Go Long and Wide in January

For all the consumers who overspent and overate in December, the fast-food chains are vying to lure you back in January with dazzling deals. For many Americans, January means two things: shoveling snow — and shoveling through all the fast-food deals. No month spells cheap...

Halloween freebies is growing restaurant trend

Halloween, the night when kids rake-in gobs of free candy, is evolving into an occasion when parents also can walk-off with something equally enticing: free meals for the kids. A growing parade of restaurant chains - from Olive Garden to IHop to Krispy Kreme - will...

Derek Farley Speaks with USA Today’s Bruce Horovitz

Pizza Hut goes lower than low with a $5.55 large, one-topping pizza in a bid to boost summer business STORY HIGHLIGHTS Pizza Hut will roll out a $5.55 pizza for its 55th anniversary The deal is only on carryout pizzas and lasts for 10 days The chain pizza business...

One PR Expert Explains How Restaurant Chains Handle Viral Speculation

If the restaurant industry had its version of Brian Wilson’s “Smile” or Guns N’ Roses’ “Chinese Democracy,” it would be the mythical rollout of all-day breakfast service at McDonald’s more than 14,000 locations in the United States — supposedly in the works for years and...

Secret Menus Boost Buzz at Panera, Taco Bell and McDonald’s

Psst. Wanna know what your favorite fast-food joing will secretly sell you - that's not on the menu? Of course you do - and so do millions of others who are hungry to be in-the-know. That's why "secret menus" - stuff you can order that's not...

DFPR Wins Most Creative Communications Campaign of 2012

January 7, 2013 - DFPR and its former client Applebee's were recently named the Special Achievement Category Winner for "Most Creative" Communications Campaign of 2012, a national award given to one entry across all categories of competition in the 2012 Magellan Awards sponsored by the...