Cinco De Mayo Promos From Left Field
Not to be outdone by taco and burrito joints, hot dog concept JJ’s Red Hots has taken matters into its own hands, creating...
27 May, 2016
Charlotte PR firm re-brands as 150PR, adds new exec
Charlotte-based restaurant public relations firm DFPR has re-branded as 150PR and named a new executive vice president and chief creative officer, Dee Rambeau. The...
16 May, 2016
Fast Food Deals Go Long and Wide in January
For all the consumers who overspent and overate in December, the fast-food chains are vying to lure you back in January with dazzling...
14 January, 2014
Halloween freebies is growing restaurant trend
Halloween, the night when kids rake-in gobs of free candy, is evolving into an occasion when parents also can walk-off with something equally...
24 October, 2013
Derek Farley Speaks with USA Today’s Bruce Horovitz
Pizza Hut goes lower than low with a $5.55 large, one-topping pizza in a bid to boost summer business STORY HIGHLIGHTS Pizza Hut will roll...
15 June, 2013
One PR Expert Explains How Restaurant Chains Handle Viral Speculation
If the restaurant industry had its version of Brian Wilson’s “Smile” or Guns N’ Roses’ “Chinese Democracy,” it would be the mythical rollout...
28 May, 2013
Secret Menus Boost Buzz at Panera, Taco Bell and McDonald’s
Psst. Wanna know what your favorite fast-food joing will secretly sell you - that's not on the menu? Of course you do - and...
12 March, 2013
DFPR Wins Most Creative Communications Campaign of 2012
January 7, 2013 - DFPR and its former client Applebee's were recently named the Special Achievement Category Winner for "Most Creative" Communications Campaign...
09 January, 2013
Consumers Are Ready For the Mobile Meal Experience, But Most Restaurants Aren’t
Consumers are ready for the mobile meal experience, but most restaurants aren't. At least not yet, according to a study to be released Tuesday...
10 December, 2012
For Veterans, This is the Three-Day Weekend to Stop Counting Calories and Start Devouring Free Grub
For veterans, this is the three-day weekend to stop counting calories and start devouring free grub. With patriotism at the top of their menus,...
10 November, 2012
DFPR President Explains How Client Applebee’s Took Action After deadly Joplin Tornado
Applebee’s Neighborhood Grill & Bar is among the restaurant operators assisting relief efforts in Joplin, Mo., which was devastated by a recent tornado. The...
28 May, 2011
DFPR Wins Bulldog’s 2010 Public Relations National Championship: Grand Prize for Best Media Campaign of the Year
‘Punt Challenge' Campaign Also Wins Best-of-Class Gold Awards for Best Special Event/Stunt and Best Response to Breaking News May 14, 2010, Carrollton, Texas and...
05 July, 2010
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